Tuesday, July 13, 2010
Saturday, July 10, 2010
Friday, August 14, 2009
Blogs, What are They?
Introduction
The internet originally used by the military and research scientist. They used it to exchange highly technical information. Because of the highly technical nature of the internet and information that was being exchanged, a tradition of informality and personal expression developed to ease the cold technicality.
Blogs while appearing to be the latest fad, really resurrect in modern form an order, more traditional way of using the internet to exchange information with a personal touch. They are replacing the static web sites rapidly. Blogs, provide current information from a particular perspective. They do that in a format that easily integrates with other information from other perspectives.
What Are Blogs?
“Blog” is short for “Web log”. A “Web log” is a log that is kept and shared on the internet. A “log” is a record of chronological events e.g. a Captains log. It records events and points to the sources of information about those events. It is chronological usually with the latest entries on top prior to entries below.
Blogs can be used and have been used for many other subjects the major one being political. Regardless of the subject, the entries should be chronological and event oriented. They should contain links to each original source of information that is being summarized. However, Blogs can deal with any type of subject and express any perspective.
Blogs and E-commerce
An important characteristic of a blog in this context is that Blogs, like discussion boards and chat rooms, bring visitors back to your site over and over again. They help to create a relationship between you and the visitors to your web site.
Repeat visitors who develop a relationship with you through your website are exactly what you want in order to succeed in e-commerce.
Blogs also tend to do well in search engine ranking because they are information driven. They are a way to provide unique and useful information. By leading with this information, you can then offer your visitors opportunities, products and services.
Publishing Blogs
Blogs are quite simple to publish yourself. You can just add a page to your existing Website and use this page for your blog. Simply format this page into a table or paragraphs with a date and caption line above each entry. Add new entries at the top of the page. Blogs are more a matter of information than they are of design and formatting.
Click on this link to join and learn more and start earning extra income
Getting Information
Publishing a Blog, however, will take an investment of time. What makes the Blog useful is that you are doing the research, finding the sources of information on your subject and summarizing them, so that your viewers can save on time. You are also adding your unique perspective to the information. To keep visitors coming to your Blog, you will have to add entries often.
Visitors who share you perspective will be attracted to your Blog. The time you put in finding and summarizing the information will save your visitors time. You are providing them with a service which saves them time and effort.
Selling Using Blogs
Because you are providing a useful service to your visitors, they will develop trust in you. If you prove worthy of that trust, this relationship will build. A relationship of trust is the most important element in marketing. If your visitors trust the research and summaries in your Blog, they will also trust your recommendations for opportunities, products and services.
Click on this link to join and learn more and start earning extra income
Try to incorporate your affiliate links in to the text of your Blog entries. The textual links in the text of the entries, in context with the other information, are the ones that will really produce results. If your visitors are interested in the text of your Blog entries, that interest will flow over to your affiliate links. Do not force the affiliate links into your context.
It should be noted that the internet purists do not believe that Blogs should contain any commercial content or links. I do not contend with this belief, remember time is spent on getting this information and summarizing it. It is important that the information remains objective and not just commercially based in order for the Blog to be trust worthy. If a Blog proves to be generally trust worthy you will certainly reap the rewards of your hard work as most internet users will not object to appropriately placed affiliate links that naturally flow from the content of the entries.
Finally
Blogs, when used properly, can be an effective e-commerce tool. Appropriately placed affiliate links, flowing from the context of the Blog entries, can be a powerful marketing tool.
You can learn more about Blogging and internet marketing products by clicking the link below joining is absolutely free click here.
The internet originally used by the military and research scientist. They used it to exchange highly technical information. Because of the highly technical nature of the internet and information that was being exchanged, a tradition of informality and personal expression developed to ease the cold technicality.
Blogs while appearing to be the latest fad, really resurrect in modern form an order, more traditional way of using the internet to exchange information with a personal touch. They are replacing the static web sites rapidly. Blogs, provide current information from a particular perspective. They do that in a format that easily integrates with other information from other perspectives.
What Are Blogs?
“Blog” is short for “Web log”. A “Web log” is a log that is kept and shared on the internet. A “log” is a record of chronological events e.g. a Captains log. It records events and points to the sources of information about those events. It is chronological usually with the latest entries on top prior to entries below.
Blogs can be used and have been used for many other subjects the major one being political. Regardless of the subject, the entries should be chronological and event oriented. They should contain links to each original source of information that is being summarized. However, Blogs can deal with any type of subject and express any perspective.
Blogs and E-commerce
An important characteristic of a blog in this context is that Blogs, like discussion boards and chat rooms, bring visitors back to your site over and over again. They help to create a relationship between you and the visitors to your web site.
Repeat visitors who develop a relationship with you through your website are exactly what you want in order to succeed in e-commerce.
Blogs also tend to do well in search engine ranking because they are information driven. They are a way to provide unique and useful information. By leading with this information, you can then offer your visitors opportunities, products and services.
Publishing Blogs
Blogs are quite simple to publish yourself. You can just add a page to your existing Website and use this page for your blog. Simply format this page into a table or paragraphs with a date and caption line above each entry. Add new entries at the top of the page. Blogs are more a matter of information than they are of design and formatting.
Click on this link to join and learn more and start earning extra income
Getting Information
Publishing a Blog, however, will take an investment of time. What makes the Blog useful is that you are doing the research, finding the sources of information on your subject and summarizing them, so that your viewers can save on time. You are also adding your unique perspective to the information. To keep visitors coming to your Blog, you will have to add entries often.
Visitors who share you perspective will be attracted to your Blog. The time you put in finding and summarizing the information will save your visitors time. You are providing them with a service which saves them time and effort.
Selling Using Blogs
Because you are providing a useful service to your visitors, they will develop trust in you. If you prove worthy of that trust, this relationship will build. A relationship of trust is the most important element in marketing. If your visitors trust the research and summaries in your Blog, they will also trust your recommendations for opportunities, products and services.
Click on this link to join and learn more and start earning extra income
Try to incorporate your affiliate links in to the text of your Blog entries. The textual links in the text of the entries, in context with the other information, are the ones that will really produce results. If your visitors are interested in the text of your Blog entries, that interest will flow over to your affiliate links. Do not force the affiliate links into your context.
It should be noted that the internet purists do not believe that Blogs should contain any commercial content or links. I do not contend with this belief, remember time is spent on getting this information and summarizing it. It is important that the information remains objective and not just commercially based in order for the Blog to be trust worthy. If a Blog proves to be generally trust worthy you will certainly reap the rewards of your hard work as most internet users will not object to appropriately placed affiliate links that naturally flow from the content of the entries.
Finally
Blogs, when used properly, can be an effective e-commerce tool. Appropriately placed affiliate links, flowing from the context of the Blog entries, can be a powerful marketing tool.
You can learn more about Blogging and internet marketing products by clicking the link below joining is absolutely free click here.
Thursday, August 13, 2009
Targeting Your Ads
Continued from previous post
Defining your market
The first step in targeting your ads is to define your target market. You cannot target your ads to a specific group of people unless you know how to define that group of people.
You start the process of defining your market by looking at the product or service that you are selling. Ask yourself to whom it would appeal. To whom would it be useful? What educational level do they need to appreciate it? What skill level do they need to use it? What motivation level do they need to stick with it? What income level do they need to afford it? Where are they most likely located geographically? What age level is best suited for your product or service? Does it appeal more to one sex or the other? Asking these and several other similar questions will help you to define the market on which you can focus your ads.
Join me and turn your 5 hours a week to $500 a month
In some cases, you may have market research available that defines a target demographic for you. For example, you may have research that informs you that unmarried women without children between the ages of 20 and 30 years in certain western countries will have a strong interest in your product or service. If that is the case, you can target this group without desribing your product or service, but by describing the target demographic instead. The extreme example of this would be "if you are an unmarried woman between 20 and 30 years old, click here."And, in this case, you would only run your ad in those certain western countries defined by your research.
There are ways to attract your target demographic without defining either the product or service or the demographic. If you know of something else that is exclusively attractive to your target demographic, your ad can use that to attract the demographic. An example of this might be an ad that says "Looking forward to having children soon?" Such an ad would be attractive to a large segment of your demograhic. Such an ad would also be somewhat exclusive. (Young men, for example, are not as likely to respond to an ad about having children.)
Join me and turn your 5 hours a week to $500 a month
In those cases where you do not have such market research available to you, however, your focus should be on describing your product or service and its benefits in your ad. Those that are interested in it will click through to your Landing Page, those that are not interested will not click.
Describing your product or service
As market research is expensive to buy and difficult to compile on your own, you will most often be creating your ads by defining your product or service or its benefits. In this way, you let the viewer make the determination that they desire your product or service – after reading its description or benefits.
The logical starting place is to describe what your product is and what it does. The number of words that you are allowed to do this in Search Marketing ads is small. You will have to be concise. You should strive to be as accurate as possible in those small number of words you can use. A good way to do this is to first write a long description of your product. After you have written that long description to your satisfaction, go back and read it over several times. Pick out what is the most important part of your description. Pick out the words that are most important to include. Then, write your short ad using the small number of words that you are allowed for the particular ad service that you are using.
Join me and turn your 5 hours a week to $500 a month
Uniqueness
"Uniqueness" is an important concept in marketing. It is especially important when you are advertising among many competitors and have only a small space to advertise. For example, if you are designing a Search Marketing Campaign to sell the VeryVIP Pro Sitebuilder to small businesses, it will have a similar definition to several other hosting services and sitebuilders. And, those other similar services will have ads before and after your ad in the Search Marketing ad display. Thus, if there is something unique about your product or service, you should make it known as best you can in the small number of words that you are allowed to use.
Continuing our example of the VeryVIP Pro Sitebuilder, let’s think for a moment about what makes it unique from the perspective of a small business looking to establish or improve their online business. One obvious uniqueness of the VeryVIP Pro Sitebuilder is that it was designed by Internet Entrepreneurs for use by Internet Entrepreneurs. But, while that makes it attractive to Internet Entrepreneurs like SFI Marketing Group Affiliates, does it make it attractive to small business in general, especially those who primary business is offline?
Join me and turn your 5 hours a week to $500 a month
When you think about it, the answer is "yes."The VeryVIP Pro Sitebuilder is attractive, even to small businesses whose primary business is offline, because it was designed by and for Internet Entrepreneurs. Even though a small business owner with a website may not think of themselves as an Internet Entrepreneur, once they go online, they are becoming exactly that.
If you are going to take your business online, why not do it professionally? If you are going to take your small business online, you want to have all the tools, strategies and techniques used by seasoned Internet Entrepreneurs at your disposal! But, because you are not an "experienced" Internet Entrepreneur, you want ease of use. A small business wants all the power of an experienced Internet Entrepreneur in their web presense, but they do not want the learning curve of becoming an experience Internet Entrepreneur. So, when you combine those two qualities of the VeryVIP Pro Sitebuilder (tools, strategies and techniques of seasoned Internet Entrepreneurs combined with ease of use), you have something that makes your service unique from other web hosting and sitebuilder services.
In this example, the tools, strategies and techniques create the uniqueness, while the "ease of use" keep that uniqueness from being intimidating. Thus, your strategy in creating a Search Marketing ad for the VeryVIP Pro Sitebuilder to be targeted to small business would be to highlight the uniqueness, yet make it "safe" by including the ease of use.
Join me and turn your 5 hours a week to $500 a month
Whatever product or service you have chosen for your Search Marketing Campaign, pinpoint its uniqueness and be sure to highlight that uniqueness in your Search Marketing ad.
Defining the benefits to your target market
For reasons we will explain in more detail in the next lesson, you should give careful thought to how your product or service will benefit the people in your target market. How will it "feel" for them to use your product or service? How will it improve their lives? Try to think specifically and make a list of the benefits your product or service will provide to your target market.
Conclusion
Your objective in creating effective Search Marketing ads is to make your ads selective. To make your ads selective, you define and target a specific market and you define and describe your product or service. You can target your particular market by defining the market in the ad or by using other things of exclusive interest to your market in your ad. The better and more practical approach, however, is to describe your product or service and its benefits in the ad. Finding and highlighting in your ad what makes your product or service unique is crucial to an effective campaign.
Join me and turn your 5 hours a week to $500 a month
Defining your market
The first step in targeting your ads is to define your target market. You cannot target your ads to a specific group of people unless you know how to define that group of people.
You start the process of defining your market by looking at the product or service that you are selling. Ask yourself to whom it would appeal. To whom would it be useful? What educational level do they need to appreciate it? What skill level do they need to use it? What motivation level do they need to stick with it? What income level do they need to afford it? Where are they most likely located geographically? What age level is best suited for your product or service? Does it appeal more to one sex or the other? Asking these and several other similar questions will help you to define the market on which you can focus your ads.
Join me and turn your 5 hours a week to $500 a month
In some cases, you may have market research available that defines a target demographic for you. For example, you may have research that informs you that unmarried women without children between the ages of 20 and 30 years in certain western countries will have a strong interest in your product or service. If that is the case, you can target this group without desribing your product or service, but by describing the target demographic instead. The extreme example of this would be "if you are an unmarried woman between 20 and 30 years old, click here."And, in this case, you would only run your ad in those certain western countries defined by your research.
There are ways to attract your target demographic without defining either the product or service or the demographic. If you know of something else that is exclusively attractive to your target demographic, your ad can use that to attract the demographic. An example of this might be an ad that says "Looking forward to having children soon?" Such an ad would be attractive to a large segment of your demograhic. Such an ad would also be somewhat exclusive. (Young men, for example, are not as likely to respond to an ad about having children.)
Join me and turn your 5 hours a week to $500 a month
In those cases where you do not have such market research available to you, however, your focus should be on describing your product or service and its benefits in your ad. Those that are interested in it will click through to your Landing Page, those that are not interested will not click.
Describing your product or service
As market research is expensive to buy and difficult to compile on your own, you will most often be creating your ads by defining your product or service or its benefits. In this way, you let the viewer make the determination that they desire your product or service – after reading its description or benefits.
The logical starting place is to describe what your product is and what it does. The number of words that you are allowed to do this in Search Marketing ads is small. You will have to be concise. You should strive to be as accurate as possible in those small number of words you can use. A good way to do this is to first write a long description of your product. After you have written that long description to your satisfaction, go back and read it over several times. Pick out what is the most important part of your description. Pick out the words that are most important to include. Then, write your short ad using the small number of words that you are allowed for the particular ad service that you are using.
Join me and turn your 5 hours a week to $500 a month
Uniqueness
"Uniqueness" is an important concept in marketing. It is especially important when you are advertising among many competitors and have only a small space to advertise. For example, if you are designing a Search Marketing Campaign to sell the VeryVIP Pro Sitebuilder to small businesses, it will have a similar definition to several other hosting services and sitebuilders. And, those other similar services will have ads before and after your ad in the Search Marketing ad display. Thus, if there is something unique about your product or service, you should make it known as best you can in the small number of words that you are allowed to use.
Continuing our example of the VeryVIP Pro Sitebuilder, let’s think for a moment about what makes it unique from the perspective of a small business looking to establish or improve their online business. One obvious uniqueness of the VeryVIP Pro Sitebuilder is that it was designed by Internet Entrepreneurs for use by Internet Entrepreneurs. But, while that makes it attractive to Internet Entrepreneurs like SFI Marketing Group Affiliates, does it make it attractive to small business in general, especially those who primary business is offline?
Join me and turn your 5 hours a week to $500 a month
When you think about it, the answer is "yes."The VeryVIP Pro Sitebuilder is attractive, even to small businesses whose primary business is offline, because it was designed by and for Internet Entrepreneurs. Even though a small business owner with a website may not think of themselves as an Internet Entrepreneur, once they go online, they are becoming exactly that.
If you are going to take your business online, why not do it professionally? If you are going to take your small business online, you want to have all the tools, strategies and techniques used by seasoned Internet Entrepreneurs at your disposal! But, because you are not an "experienced" Internet Entrepreneur, you want ease of use. A small business wants all the power of an experienced Internet Entrepreneur in their web presense, but they do not want the learning curve of becoming an experience Internet Entrepreneur. So, when you combine those two qualities of the VeryVIP Pro Sitebuilder (tools, strategies and techniques of seasoned Internet Entrepreneurs combined with ease of use), you have something that makes your service unique from other web hosting and sitebuilder services.
In this example, the tools, strategies and techniques create the uniqueness, while the "ease of use" keep that uniqueness from being intimidating. Thus, your strategy in creating a Search Marketing ad for the VeryVIP Pro Sitebuilder to be targeted to small business would be to highlight the uniqueness, yet make it "safe" by including the ease of use.
Join me and turn your 5 hours a week to $500 a month
Whatever product or service you have chosen for your Search Marketing Campaign, pinpoint its uniqueness and be sure to highlight that uniqueness in your Search Marketing ad.
Defining the benefits to your target market
For reasons we will explain in more detail in the next lesson, you should give careful thought to how your product or service will benefit the people in your target market. How will it "feel" for them to use your product or service? How will it improve their lives? Try to think specifically and make a list of the benefits your product or service will provide to your target market.
Conclusion
Your objective in creating effective Search Marketing ads is to make your ads selective. To make your ads selective, you define and target a specific market and you define and describe your product or service. You can target your particular market by defining the market in the ad or by using other things of exclusive interest to your market in your ad. The better and more practical approach, however, is to describe your product or service and its benefits in the ad. Finding and highlighting in your ad what makes your product or service unique is crucial to an effective campaign.
Join me and turn your 5 hours a week to $500 a month
Wednesday, August 12, 2009
Balancing Your Ads To Be Selective
Continued from the previous post.
You can think of a "slider" (a lever that can be moved along a track) as a way of adjusting your PPC Search Marketing Ads. If your slider is horizontally oriented, the far left position of the slider would represent no clicks. The far right position of the slider would represent that 100% of the viewers of the ad would click on it (100% CTR). You do not want to set the slider on the far left position and you do not want to set the slider on the far right position. You want to find the correct position somewhere in the middle to produce enough clicks for your campaign to work, without atttracting a lot of clicks that do not convert on your landing page.
Join me and start earning extra income
In order to do this, you have to know two things. First, you must know how to target your ads - to design your ads so they selectively induce clicks from those people most likely to convert on your landing page. Second, you must know how to adjust your ads to increase or decrease the number of clicks that they attract from this target audience.
Join me and start earning extra income
More in the next post
You can think of a "slider" (a lever that can be moved along a track) as a way of adjusting your PPC Search Marketing Ads. If your slider is horizontally oriented, the far left position of the slider would represent no clicks. The far right position of the slider would represent that 100% of the viewers of the ad would click on it (100% CTR). You do not want to set the slider on the far left position and you do not want to set the slider on the far right position. You want to find the correct position somewhere in the middle to produce enough clicks for your campaign to work, without atttracting a lot of clicks that do not convert on your landing page.
Join me and start earning extra income
In order to do this, you have to know two things. First, you must know how to target your ads - to design your ads so they selectively induce clicks from those people most likely to convert on your landing page. Second, you must know how to adjust your ads to increase or decrease the number of clicks that they attract from this target audience.
Join me and start earning extra income
More in the next post
Monday, August 10, 2009
The Objective Of PPC Search Marketing Ads
Recall the difference between PPC Search Marketing ads and traditional media ads. With traditional media ads, you have a set cost, regardless of the number of responses. In the traditional media , you want to design your ads to get as many responses as possible. The same is true of free advertising on the Internet. It is different, however, with PPC Search Marketing ads. With Search Marketing ads, you are paying for each click to your landing page. The more clicks you get, the more you pay. Thus, while you want a large number of clicks, you want them to be "qualified" clicks. That is, you want clicks from people who are likely to buy your product or service or join your program. You do not want clicks from people who are just tirekickers and unlikely to buy your product or service or join your program.
Join me on SFIMG and start earning extra money.
Stated another way, you want your Search Marketing ads to be selective in the responses they generate. You want your ads to "select" the people who are most likely to "convert" (buy your product or service or join your program) when they get to your landing page.
To accomplish this, you want to design your ads to be attractive to those persons likely to convert but less attractive to the tirekickers. This requires a bit of a balancing act.
Join me on SFIMG and start earning extra money.
Join me on SFIMG and start earning extra money.
Stated another way, you want your Search Marketing ads to be selective in the responses they generate. You want your ads to "select" the people who are most likely to "convert" (buy your product or service or join your program) when they get to your landing page.
To accomplish this, you want to design your ads to be attractive to those persons likely to convert but less attractive to the tirekickers. This requires a bit of a balancing act.
Join me on SFIMG and start earning extra money.
Wednesday, July 08, 2009
Follow-up tips for your prospective and existing affiliates
The most successful and highest-earning entrepreneurs know that “the fortune is in the follow-up” and capitalize on it by always following up multiple times.
Your follow-up technique and message will differ depending on the group you're contacting. Basically, these groups fall into three categories—prospective affiliates you're going to sponsor, your Personally Sponsored Affiliates (PSAs), and Executive Affiliates (EAs). More in the next issue.
Join me at SFIMG and turn your 5 hours a week to $500 a month in extra income.
Your follow-up technique and message will differ depending on the group you're contacting. Basically, these groups fall into three categories—prospective affiliates you're going to sponsor, your Personally Sponsored Affiliates (PSAs), and Executive Affiliates (EAs). More in the next issue.
Join me at SFIMG and turn your 5 hours a week to $500 a month in extra income.
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